5 rules of effective billboard design and advertising

Roadside billboards have been around for over a century. And in the car-loving USA, billboard advertising is still an important—and efficient—way to reach millions of motorists. But if you are going to invest your hard-earned money in a massive, high rise advertisement, you want to make sure it’ll be a success. How do you ensure your billboard is both eye-catching and …

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10 Steps to Make an Effective TV Commercial

These days, a television commercial is not the powerhouse advertising medium it used to be. Once upon a time, you could include TV ads on your schedule and know that your message was reaching millions of people. These days, it’s a very different story. Initial Roadblocks Before getting too attached to TV advertising, be prepared for the potential of a …

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